Isn't financial advice for rich people?


Financial advice is for rich people.

But it's not only for rich people.

Firstly, ask yourself who do you think of when you read the words ‘rich people’?

Do you think of somebody that you know?

Do you think of celebrities or business owners?

Very few people hear these words and think of themselves.

In fact, it’s quite rare for someone to consider themselves rich.

And thinking of others as richer than yourself isn’t a thought process linked to a certain salary.

There are people with lots and people with less in every walk of life.

It is what you do with what you have that makes all the difference.

It is possible to consider yourself a beginner and have more of a financial direction than those who are typically wealthier.

Financial advice is for people willing to make sense of money. For people who are unafraid to work out exactly what their financial circumstances mean, and where they want to go with that.

Financial advice helps you through different stages of life in different ways.

You can be thinking about buying a house, for example.

That’s a large financial purchase.

Because it is so large, you put off getting financial advice until you are closer to your goal.

That is a very common mistake.

Asking for professional insight could have taken you to your goal much, much sooner. Years sooner, with simple savings and personalised advice.

In the same way, if you think of financial advice as something that rich people take, you could find yourself putting off financial advice until you think yourself ‘rich’ enough to deserve it.

And that is a thought that really does not serve you.

That’s exactly why we have put together this campaign to encourage savers. We have helped hundreds of starter savers do simply that - get started.

We know what sort of advice you'll need as you go along.

So, if for you, asking for financial advice feels similar to saving for a house – that is, it feels like something you can put off for a while – we’d encourage you to think of it this way:

Start with the end in mind, but start. Contact us. 

We take the time to explain to you, one-to-one, the risks that you take on by beginning to save, to invest, to plan. We will also explain the benefits so that you can make decisions to suit you with our help.

A lot of the time, financial planning is about making a plan and following it through, having a grateful and bold mindset.

It helps to be grateful for your exact financial circumstance right now, and to be bold enough to build and to shape what you have into what you desire for the future.

Financial advice will take you from ‘someday’ to today, and it will get you started.

So, partner with us and allow us to share our years of wisdom with you personally.


Find out more about how we can help you build your wealth here (

And don’t forget that the value of your investment can go down as well as up and you may not get back the full amount you invested. Investing in shares should be regarded as a long-term investment and should fit in with your overall attitude to risk and financial circumstances.


Here's a little more information about our team:

Q: Qualifications Include

A: My degree in modern languages included a module on economics and personal finance, and that's how I got into financial planning.

Since then, I've become dual qualified as both a Certified Financial Planner and a Chartered Financial Planner, including the specialist qualifications in Tax & Trusts (G10) and Pensions (AF3/G60).

The full list is:

AF3 - Pensions (CII) (I did that to totally update my pension knowledge, as I had done G60 in 1994.)
K10 - Retirement Options (CII)
K20 - Pensions Investment Options (CII)
G20 - Personal Investment Planning (CII)
Chartered Financial Planner (CII)
ER1 - Equity Release (CII)
HR1 - Home Reversion Plans (CII)
G10 - Taxation and Trusts (CII)
CFP - Certified Financial Planner Licence (IFP)
H15 - Supervision and Sales (CII) 

In November 2016 I added the STEP (Society of Trust and Estate Practicioners) Certificate for Financial Services.

Q: Do your clients have anything in common with each other?

A: They are all lovely and there are a few similarities in their aims that I've noticed. 

Many of my clients want to do more than just meet their own needs. They also see themselves as custodians of their money for the next generation or for other beneficiaries. 

In other cases, their aim is to manage their wealth efficiently during their lifetime, with the aim of spending it all… but minimising tax on the way there.

Q: What type of work do you enjoy most?

A: I do get a real sense of satisfaction from the work with those clients who engage me to manage the needs of two generations of the same time. That can be 'just' a long-term and balanced investment strategy or it can be trust planning and estate planning to avoid paying too much Inheritance Tax.

Q: Where would you be right now if you weren't at work?

A: In the Lakes

Q: In the film of your life, who would play you?

A: In my head, it's Uma Thurman, but I expect they would approach 'Nursey' from Blackadder II.

Q: Curry or Hot Pot?

A: Agh, too difficult. Curry.

Q: Sherbert or Chocolate?

A: Chocolate

Q: Lawn or Flowers?

A: Lawn

Q: What are you most likely to do whilst being 'on hold'?

A: Infuriate my colleagues by opening conversations then cutting off their reply when my call is answered.